about EVERNORTH
marketing strategies - designed specifically
with you and your clients in mind.
✓ Down-to-earth marketing experts who use language you understand
✓ Solutions that lighten your load and produce measurable results
✓ End-to-end approach designed to improve ROI
We know, because we designed it that way.
MEET EVERNORTH
We’re a dynamic duo with nearly 20 years of combined marketing experience in-house for small businesses and at agencies (and we happen to be sisters-in-law). We saw a need in the market: expert, personable digital marketing at a price business owners can afford. We designed our services to fill that gap and make exceptional, results-driven digital marketing accessible for small businesses.
Let's CHAT
Our clients are:
We work with a collection of purpose-driven businesses who create exceptional experiences and products for their clients.
From wedding professionals to e-commerce companies, to home services professionals, and luxury lodgings and retreats, the businesses we serve tend to have one thing in common: a devotion to serving their clients and customers with exacting care.
behind the brand
Meet Co-Founder,
McKenzi Shook
McKenzi is an experienced marketing professional with extensive expertise in serving small business owners. Having worked both in-house as a marketing & PR director, and as a marketing consultant for small businesses, McKenzi developed a passion for creating affordable, effective, and custom-tailored marketing solutions that address the unique challenges and opportunities that small businesses face.
McKenzi has worked with Southern Living, Carolina Home & Garden, PBS, Fine Homes Magazine, Our State, and a variety of other publications.
Throughout her career, McKenzi has received over 20 marketing awards, and was named the NCHBA Marketing Professional of the Year in 2022. She holds a Bachelor's Degree in Communications (Advertising), and numerous certifications in Google search and Google Display ads, Meta ads, inbound marketing, digital marketing, and social media marketing.
McKenzi is passionate about public service, and serves as a board member for Brother Wolf Animal Rescue, and co-chair for the marketing committee of the local Builder's Association. She lives in North Carolina with her husband and two adorable rescued pups.
behind the brand
Meet Co-Founder,
Kerri Shook
Kerri is a seasoned marketing strategist with more than a decade of experience driving audience engagement for clients both in-house and at agencies. With a specialization in integrated marketing and audience-first content strategy, she helps align small business owners' goals with their dream clients' needs for more effective engagement and conversion.
Kerri holds a Masters Degree in Communications from the University of North Carolina at Chapel Hill.
QUICK FACTS
Located in NC & SC
Serving clients
throughout the U.S.
Google Ads & Google Analytics
Certified
Our clients: craft Exceptional products & experiences
We Value: partnerships (and friendships), not transactions
We Believe: Strong, Steady Growth > Unsustainable goals
Our speciality: combining the creative and "tech-y" components of marketing for maxIMUM ROI
What drives us: seeing our clients' goals accomplished
Our motto: You shouldn't have to go it alone
How WE'RE
different
AN INTENTIONALLY SMALL TEAM
From the outset, we designed our studio to remain small so we could focus on quality, not quantity. We purposefully serve select brands with shared values — everything we do produces results that we and our clients can be proud of.
EXPERT KNOWLEDGE, NICHE EXPERTISE
With nearly 20 years of combined experience, we've honed our craft through in-house and agency settings to serve small business owners like you. We take on the ever-changing digital landscape so we can lighten your load while you do what you love.
End-to-END Approach
Our end-to-end approach allows us to maximize ROI by evaluating all of the components that may play a role in how effective your paid ads, SEO, or content marketing can be. In other words: we're specialists, but we like to take a wholistic approach to implementation.
MEASURABLE RESULTS
When you partner with us, we work with you to understand your business goals. Then, we set measurable marketing goals and report on them regularly to ensure we're supporting your business goals. We believe we only "win" when our clients are winning, so your goals are our goals, too.
FOLLOW ALONG @evernorth.marketing — FOLLOW ALONG @evernorth.marketing — FOLLOW ALONG @evernorth.marketing — FOLLOW ALONG @evernorth.marketing