If you’re searching for a PPC agency to manage your Google Ads, it’s important to work with an agency certified in the specifics of managing Google Ads. Below are some of the certifications we hold, and what it means we’re certified to do!

Google Search Certified

The flagship certification for PPC agencies, our Google Ads Search certification enables us to:

• Translate a vision for online marketing into a coherent digital marketing strategy
• Develop a Google Search strategy with wider company marketing plans
• Generate a plan to increase leads, sales or web traffic using Google Search
• Ensure your Search marketing plan is aligned with your digital marketing budget

Google Analytics Certified

An essential for the proper management of Google Ads, Google Analytics (or GA4 as you may have heard it called) is a platform that collects data from your website that provides helpful insights for your advertising and marketing. Among other things, GA4 provides you with immensely valuable insights into metrics like conversion rates, traffic sources, engagement, audience demographics, and more.

Our certification in Google Analytics recognizes our ability to:

• Setup a Google Analytics 4 property for a website or an app
• Collect the data you need for your business and use the various reporting tools and features
• Recognize key measurement features that can show the effectiveness of your online marketing efforts

Google Measurement Certification

One of the lesser-completed Google Certifications, we completed the Google Measurement Certification because of our immense belief in the power of measuring and optimizing our clients’ ads based on their goals. This certification showcases our ability to:

• Translate your marketing objectives into measurable actions 
• Set up tracking to effectively measure sales, app downloads/installs, and/or leads 
• Understand how to analyze and action on insights from your conversion tracking data 
• Choose the right attribution model for your business goals

Looking for a PPC management agency with Google certifications? Reach out to us today to learn more about our end-to-end approach to ads management!