Content Marketing Roadmap
Your business is busy providing your clients with exceptional products and experiences. Take the guesswork out of your content marketing strategy with a detailed roadmap.
Get in touch
WE'RE HERE TO HELP.
How does this sound: consistently reaching and engaging your ideal clients via your
blog, social, and newsletter?
Let us guess: this sounds great, but you're wondering how to stay present on these platforms? Bad news: almost every business struggles with content marketing. Good news: armed with a detailed content marketing roadmap, those clients and customers you're trying to reach are right around the corner. Need done-for-you content marketing instead? Reach out to us, and we'll make a custom package for you.
A marketing "cheat-sheet", if you will
If You Need:
✓ More time to focus on the things only you can do
Your team is working every day to curate an exceptional experience for your clients. You know how important consistent blogging, social media, and newsletters are, but it seems like it falls to the bottom of the list of (at least) one million other things to accomplish.
✓ A cohesive strategy that you can really follow
It’s simple: you need a cohesive marketing strategy that makes a measurable difference, and you need it at an affordable price. We know, and that's the basis of our roadmap. We'll create an overarching strategy based on your goals (and SEO), and then a monthly, detailed plan you can follow.
✓ A steady stream of highly qualified clients
Are you worried you don’t have enough leads coming in? Or, do you have plenty of leads but they don’t seem to be the kind of clients you want to work with? Not to worry. Content marketing addresses both of these concerns. We'll make a tailored plan to help you achieve the sales pipeline of your dreams.
So, What's Included?
We're so glad you asked.
The Overall Strategy & Project Tracker
number 01
We'll start by getting to know your brand in detail, and develop an overarching strategy based on your goals, market research, and SEO. Your overall strategy and your monthly roadmap will be delivered in an organized Asana project tracker, so you can see (and interact) with everything in one place.
Blog & Feature Article Outlines
Number 02
- An SEO optimized Meta Title, Meta Description, and H2 and H3 headings
- Length Suggestion
- Questions you should answer in the blog or article (per SEO research)
- Keywords to target, and how often to use them
- Resources for inspiration
For Strategic Partnership Blogs: We'll include target partners - these are other business owners with whom you could build strong referring partnerships (and two back-ups) including outreach emails
Social Media Calendar & Prompts
- Weekly in-feed post prompts
- Weekly story post prompts
- Like the blog schedule, frequency is based on your capacity (we never want to give you too much, or too little to do!)
number o3
Newsletter Template & Outlines
Number 04
- We'll develop a newsletter template in your email marketing platform of choice (if you don't have one, we have some reccommendations)
- Newsletter content outlines and sending schedule ( number dependent on your goals)
Monthly 1:1 Calls
- At the beginning of our partnership, we'll establish a time to meet with you at the beginning of each month.
- During these calls, we'll discuss the past month's results, the current month's plan, and prepare for the upcoming month's plan by learning about any special events, promotions, etc that may have changed since we last spoke. We're here for you each month to keep you on track, and interpret the results you're seeing to fine-tune each upcoming month's plan.
number o5
Let's Explore the Process
Wondering what it's like to work with us?
Getting to Know You
What is the mission of your company? Who do you currently serve, and how? Who are your ideal clients? How often do you get to work with them? We want to get to know you, and your business on a personal level. Then, we’re going to ask the “math-y” numbers like: “what is your lead-to-client conversion rate?” so we can develop a plan fully tailored to fit your needs.
Step One
The Research
We’ll do an audit of your current social media, blog, and newsletter content to learn more about your brand, and current engagement. Then, we’ll do an SEO (search engine optimization) review and keyword research. This way, we can make sure we identify the words your clients are using to find you, and place them strategically in your content marketing plan.
Step Two
Content Plan & Calendar
Armed with everything we need to know about your ideal clients and the SEO + keyword research to reach them, we make a comprehensive content plan designed to move the needle in measurable ways. Then, we translate that plan into a calendar of content. We factor in everything about your business (like when you’re busiest, your special events, new service launches, and more).
Step Three
The Plan: In Action
We're not just going to give you a static marketing roadmap in PDF form (although, you'll get that too). We're going to provide you with a fully customized project tracker in Asana, too. This way, every step of your monthly plan is mapped out in an organized fashion, and we can draw data from your tracker to adjust your plan.
Step Four
Monthly Calls
At the beginning of your partnership with us, we determine a date and time for a monthly video call to discuss the past month’s results, and plan ahead. We'll talk about the results you're seeing, advise and consult on areas that may have been a challenge, and make sure we’re aware of any upcoming special circumstances or events that may have changed since we last spoke. This way, your marketing plan will always be improving, month after month.
Step Five
What you
can expect
potential clients will view you as the expert you are
Content marketing enables you to showcase industry expertise and build trust with your audience, positioning your company as a reliable source of information. What does this mean? Higher quality leads and increased exposure through opportunities like partnerships and PR.
You'll have more and Higher quality leads
By offering valuable and insightful content, we can help you attract your ideal customers and nurture them through the sales funnel, improving both the quality and quantity of your leads.
Greater visibility online
Your ideal clients can’t contact you if they don’t know you exist. Consistently sharing relevant content helps you increase your business’s brand visibility and recognition, ultimately expanding your reach and potential customer base.
You'll Spend Less on Marketing
Yes, you read that right. Strategic digital marketing is like going to the grocery store with a list. You spend less and get more. Content marketing provides a cost-effective way for small businesses to engage with their audience and drive meaningful interactions, especially in comparison to traditional forms of advertising.
You'll have more time & More focus
You’ve been spread too thin, and we understand. You can’t be expected to do it all. Our primary goal (it’s one of our missions, actually) is to lighten your load and give you back your time and focus. When you let us make a plan for you, you’ll have more time to focus on what you do best, your family, and your life.
WHAT MAKES US DIFFERENT
We're an intentionally small team with a passion for helping business owners achieve their dreams. We took our 20 years of marketing expertise and designed our studio to place you and your clients at the center of everything we do. In other words, we built this just for you.
You've got questions
We've Got Answers
Do you have contracts?
SEO and content marketing take a little while to gain traction (you can blame the ever-evolving search algorithms for that), so it takes around 6 months to see the results we would want you to have before making a decision about whether to continue your work with us or not. After 6 months, we offer two options: month-to-month subscription style, or 12-month contracts at a decreased rate. Most importantly, we want to work with you in the way that makes you most comfortable.
What if your services don't meet my expectations?
At the beginning of our partnership, we work hard to fully understand your needs, and your content roadmap will be tailored to meet them specifically. Month after month, we’re consistently measuring for the goals that matter most to your brand, reporting them back to you, and tweaking the plan along the way. This content roadmap is designed to become increasingly more effective month after month (because we gain more data on effectiveness every month, and we can test and implement needed improvements). Most importantly, the same way your company’s mission is to provide your clients with an exceptional experience, ours is the same. The same way your greatest fear is disappointing a client? Ours is too - so we do everything in our power to make sure we deliver experiences and results you’ll be pleased with.
Additionally, we work with a collection of businesses with whom we share central values and goals. We designed our studio with a focus on quality, not quantity, and a focus on partnership, not transactions. In this way, we focus on each of our clients with precision and care.
How long does it take to get started?
After you submit an inquiry, we will get back to you within 1 business day. Then, we will book a call to get to know you and your business’ needs. We’ll present a plan to address the needs you shared and how we’ll go about accomplishing them. Once you’re ready to move forward, the onboarding process takes about 2 weeks, and we’ll have your marketing strategy ready to go into place within 2 weeks.
Do you offer done-for-you content marketing?
Yes! In some cases, the best fit for a business is done-for-you content marketing, or a hybrid-approach, rather than the content roadmap. If you're interested in this approach, please reach out to us, and we will put together a custom approach for you.
It's time to approach your marketing with an organized, cohesive strategy. Reach out today, and we'll make a plan you (or your team) can truly follow for great results.
FOLLOW ALONG @evernorth.marketing — FOLLOW ALONG @evernorth.marketing — FOLLOW ALONG @evernorth.marketing — FOLLOW ALONG @evernorth.marketing
IF YOu'VE EVER THOUGHT TO YOURSELF:
“I just need someone one step ahead to tell me which decision to make.”
“What is even working in marketing right now? I'm trying to keep so many plates in the air at all times!”
“I wish I could find a better way to manage my time so that I can be more productive.”
“It’s not even that I don't know what to do — I just need an organized plan, so I can stay on top of it".
“I just need an outside perspective since I'm way too close to my business to think clearly right now.”
“I don’t have capacity to manage a team, but I know that I need help.
THEN THIS IS THE RIGHT FIT FOR YOU.